Leadership:  Peter Porteous - CEO

Peter assumed the CEO role in May 2009 after having supported Danny Tuff, co-founder, and the Management Team in a consulting capacity. Peter brings to the team a career focused on building brands and bringing businesses to market. Peter has 3 hockey playing sons, CJ (20), Jake (17) and Tanner (12). Away from work, Peter is an active member of YPO (www.ypo.org), passionate about the environment (www.meduxnekeag.org) and economic development in Africa (YPO Rwanda Joint Action Forum).

Peter’s career began with traditional packaged goods marketing where he grew to Director of Marketing, Kraft Canada. For the past 16 years Peter has managed “go to market” sales, marketing, distribution companies in Canada (Barrett Corporation), US (Dixie Sales Company) and globally as CEO of Freeplay Energy (www.freeplayenergy.com).

“At Blue Line Innovations, we have a terrific and unique sensing technology that allows us to put real time electricity data in the hands of consumers, utilities or collaboration partners. We’re proud to be working with terrific retail partners and collaboration partners such as Microsoft, People Power, Intwine Energy, and PlotWatt. I’m excited about our potential to help families reduce their energy bill and make a positive difference. The time does seem to be right for the PowerCost Monitor™ - we just need to continue to build awareness and to work with quality partners to bring our brand and technology to market”.

To contact Peter directly please email contactCEOdirect@bluelineinnovations.com